Protea: an evergreen shrub or small tree with larger nectar-rich cone-like flower heads surrounded by colored bracts, chiefly native to South Africa.  And they make a beautiful image on a box of matches! Why let a quintessential article of daily use be boring and basic.  Sweet as a hostess gift, a perfect pairing to a candle and always and eye catching pop of graphic decor.  Safety matches, 50 sticks per box.  Measures 4.25" x 2.25"